Politique de confidentialité
Wallace Instruments – www.wallaceinstruments.com
1. Who we are
H.W. Wallace & Co Limited, trading as Wallace Instruments (“Wallace Instruments”, “we”, “us”, “our”), of Curtis Road Industrial Estate, Curtis Road, Dorking, Surrey, RH4 1EJ, is the data controller for personal data collected through this website.
If you have any questions about this policy or about how we handle your personal data, please contact:
Amy Appleton, HR Manager
Email: [email protected]
Telephone: 01306 885816
2. The personal data we collect
- Enquiry and contact forms: first name, last name, company name, email address, telephone number, country, your message, your marketing preference, and how you heard about us.
- Newsletter sign-up: name and email address, held in Mailchimp.
- Online account and quotation requests: username, email address, and details of the quotations or orders you request or view, held in our WordPress/WooCommerce system. We do not collect or store payment card details through the website; all payment is arranged offline.
- Automatically collected data: IP address, browser and device type, pages visited, and session information, collected through cookies and similar technologies. See our separate Cookie Policy for full detail.
- Company-level visitor identification data: we use third-party tools (Snitcher and iptrack.io) that use your IP address to identify the organisation you are likely browsing from, for sales and marketing follow-up. See sections 3 and 5 below.
3. How we use your data, and our legal basis
| Purpose | Data used | Legal basis |
| Responding to your enquiry | Contact/enquiry form data | Legitimate interests, and steps taken at your request before entering into a contract |
| Providing quotations and managing your online account | Account and quotation data | Performance of a contract, or steps taken at your request before entering into a contract |
| Sending you our newsletter | Name, email address | Consent |
| Understanding how visitors use our website and improving it | Analytics data (Google Analytics, Microsoft Clarity) | Consent, given via our cookie banner |
| Identifying prospective business customers browsing our site | IP address, inferred company/organisation data (Snitcher, iptrack.io) | Legitimate interests (business development) — see note below |
| Preventing fraud and spam on our forms | CAPTCHA interaction data | Legitimate interests |
4. Who we share your data with
- Salesforce (CRM) — processes enquiry and contact form submissions
- Mailchimp — processes newsletter sign-up data
- Our WordPress/WooCommerce hosting and plugin providers — process account and quotation data
- Google (Google Analytics, Google Tag Manager) and Microsoft (Clarity) — process website analytics data
- Snitcher and iptrack.io — process IP address and visitor/company identification data
- Our authorised distributors and agents — where your enquiry relates to products or services in their region, we may share your enquiry details with the relevant Wallace Instruments distributor or agent so they can respond to you directly
- Professional advisers, regulators, or law enforcement, where required by law
We do not sell your personal data to third parties.
5. International transfers
Some of the organisations listed above, and some of our distributors and agents, are located outside the UK and European Economic Area (EEA), including in countries that do not have a UK “adequacy” decision. Where we transfer personal data internationally, we use appropriate safeguards required under UK GDPR, such as the UK International Data Transfer Agreement (IDTA), the UK Addendum to the EU Standard Contractual Clauses, or another lawful transfer mechanism.
6. How long we keep your data
No formal retention periods are currently in place. The following are suggested starting points for you to review and confirm:
- Enquiry/contact form data: 36 months from your last contact with us, unless a customer relationship develops, in which case it is kept in line with customer account data below.
- Newsletter data: kept until you unsubscribe or ask us to delete it.
- Customer account and quotation data: for the lifetime of your account plus 6 years afterwards, in line with typical commercial and tax record-keeping obligations.
- Visitor identification and analytics data (Snitcher, iptrack.io, Google Analytics, Clarity): each provider’s own default retention period, typically 14–26 months, unless configured otherwise.
7. Your rights
Under UK GDPR, you have the right to:
- access the personal data we hold about you
- ask us to correct inaccurate data
- ask us to delete your data
- ask us to restrict how we use your data
- object to our use of your data, including for direct marketing
- ask for your data to be provided to you or another organisation (data portability)
- withdraw consent at any time, where we rely on consent
To exercise any of these rights, contact Amy Appleton at [email protected]. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk if you believe we have not handled your data properly.
8. Cookies
Our website uses cookies and similar technologies. Full details are set out in our separate Politique relative aux cookies.
9. Keeping your data secure
We use access control and staff training to protect your personal data against unauthorised access, loss, or misuse.
10. Changes to this policy
We may update this policy from time to time. The latest version will always be available on this website.
11. Contact us
Instruments Wallace
Curtis Road Industrial Estate, Curtis Road, Dorking, Surrey, RH4 1EJ
Email: [email protected]
Telephone: 01306 885816
Last updated 28th August 2026
